SEO: The Great Shakeout Has Begun.

Search Engine Optimisation is changing. This is a great article about how SEO consultants need to change their approach and really become partners, adding value to their clients’ businesses on a long term basis.

It reinforces the fact that instead of being worried about the changes Google has implemented, SEO’s should embrace them!!! Find the opportunities that come from the changes and move to being a true professional in the field.

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Regulations that worked in 1901 don’t work now

According to the Institute of Public Affairs,

“The Commonwealth Government in 1901 had 258 pages of regulatory Acts. Today it has more than 100,000 pages.

The Rudd/Gillard Government has introduced 20,000 regulations and regulatory changes to expand its controls over businesses and individuals.”

No wonder it’s so difficult to run a business effectively. In 1901, the government spent 3% of what we as taxpayers earned. Now it’s closer to 25%. But hey, at least we’re getting value for our money…. aren’t we?

Do we get value for money from our Government?

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I really like the Google+ interface. The use of circles and the excellent graphic layout really set it apart. Hangouts are another great feature. The linked article includes a great infographic as well.

If you’re on Google+, look me up 🙂 +Stuart Auld

http://www.jeffbullas.com/2012/10/05/64-google-marketing-and-branding-tips-infographic/

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Vertically integrated commerce sounds a bit clinical but what it means is owning the process of selling a product from design & manufacture right through to the retail sale. Amazon has really disrupted the retail space in the US by building a strong online presence that relies solely on low prices.

There is a huge opportunity now for retailers to build their own unique product that no-one else can match exactly. Eyeglasses, tshirts, shoes, health products….

When I was selling motorcycles, I used to much prefer to sell a secondhand bike because every one of them was unique. No other motorcycle anywhere had exactly the same mileage on it or the same tyres or the same amount of registration etc. There was always something to differentiate mine from the one at the other dealer. On a new motorcycle, it almost always came down to price because my bike was identical to all the other new ones.

What sort of products do you think would be suited to this opportunity? Perhaps you’re already doing it….

The article below examines this process. If you know someone who would like to be doing better in retail at the moment, please pass this through to them. Who knows; it might just trigger an idea for them. It’s not necessarily about changing their entire business… It might just be a single product.

http://techcrunch.com/2012/09/29/the-next-big-e-commerce-wave-vertically-integrated-commerce/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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“QUEENSLAND Premier Campbell Newman has pledged to reduce the liabilities imposed on company directors by half and make the resolution of commercial disputes less burdensome.”

It’s great to see Campbell Newman making these changes in Queensland.

But honestly, Mr Newman, if you want to show that Queensland is open for business, how about abolishing payroll tax?

Our two companies have had a couple of years of rapid growth. Now that our payroll has hit an annualised amount of $1.1m, instead of a pat on the back and some sort of help to employ MORE people, we now have to pay the Queensland Government what really amounts to a minimum fine of $55,000 annually. That means at least one less job and slower growth for us. Welcome to Queensland!

http://mobile.news.com.au/breaking-news/national/directors-liabilities-to-be-cut-in-qld/story-e6frfku9-1226481128409?from=public_rss

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