SEO: The Great Shakeout Has Begun

SEO: The Great Shakeout Has Begun.

Search Engine Optimisation is changing. This is a great article about how SEO consultants need to change their approach and really become partners, adding value to their clients’ businesses on a long term basis.

It reinforces the fact that instead of being worried about the changes Google has implemented, SEO’s should embrace them!!! Find the opportunities that come from the changes and move to being a true professional in the field.

Panda and Penguin

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Regulations that worked in 1901 do not work now

Regulations that worked in 1901 don’t work now

According to the Institute of Public Affairs,

“The Commonwealth Government in 1901 had 258 pages of regulatory Acts. Today it has more than 100,000 pages.

The Rudd/Gillard Government has introduced 20,000 regulations and regulatory changes to expand its controls over businesses and individuals.”

No wonder it’s so difficult to run a business effectively. In 1901, the government spent 3% of what we as taxpayers earned. Now it’s closer to 25%. But hey, at least we’re getting value for our money…. aren’t we?

Do we get value for money from our Government?

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Sensational Social Media Facts, Figures and Statistics – 6 Infographics

These infographics are great. If you’re reading this on a mobile, try and log on to a desktop so you get a better view of them.

This follows on from my last post about social media statistics but also delves deeper into the best ways to utilise each platform

http://www.jeffbullas.com/2012/10/02/sensational-social-media-facts-figures-and-statistics-6-infographics/

The author: Jeff has written a book about blogging which sounds like an interesting read. He also has more than 110,000 followers on twitter.

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The Next Big E-Commerce Wave: Vertically Integrated Commerce

Vertically integrated commerce sounds a bit clinical but what it means is owning the process of selling a product from design & manufacture right through to the retail sale. Amazon has really disrupted the retail space in the US by building a strong online presence that relies solely on low prices.

There is a huge opportunity now for retailers to build their own unique product that no-one else can match exactly. Eyeglasses, tshirts, shoes, health products….

When I was selling motorcycles, I used to much prefer to sell a secondhand bike because every one of them was unique. No other motorcycle anywhere had exactly the same mileage on it or the same tyres or the same amount of registration etc. There was always something to differentiate mine from the one at the other dealer. On a new motorcycle, it almost always came down to price because my bike was identical to all the other new ones.

What sort of products do you think would be suited to this opportunity? Perhaps you’re already doing it….

The article below examines this process. If you know someone who would like to be doing better in retail at the moment, please pass this through to them. Who knows; it might just trigger an idea for them. It’s not necessarily about changing their entire business… It might just be a single product.

http://techcrunch.com/2012/09/29/the-next-big-e-commerce-wave-vertically-integrated-commerce/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

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Microsoft’s HUGE Windows 8 gamble

It seems that Microsoft has fallen behind its competitors but it would be dangerous for those competitors to underestimate Microsoft’s level of entrenchment in enterprise.

BUT…. they have to get it right this time. They couldn’t afford another Vista.

From itwire.com

Gartner says Windows 8 Is a big gamble Microsoft must make to stay relevant in a world where mobile devices are becoming the norm

Microsoft is taking a big gamble over the next few months with Windows and Office, the two products responsible for most of its revenue and profit, according to analysts Gartner. It is a risk that Microsoft must take to stay relevant in a world where…. continue reading

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Is Queensland REALLY open for business, Mr Newman?

QUEENSLAND Premier Campbell Newman has pledged to reduce the liabilities imposed on company directors by half and make the resolution of commercial disputes less burdensome.”

It’s great to see Campbell Newman making these changes in Queensland.

But honestly, Mr Newman, if you want to show that Queensland is open for business, how about abolishing payroll tax?

Our two companies have had a couple of years of rapid growth. Now that our payroll has hit an annualised amount of $1.1m, instead of a pat on the back and some sort of help to employ MORE people, we now have to pay the Queensland Government what really amounts to a minimum fine of $55,000 annually. That means at least one less job and slower growth for us. Welcome to Queensland!

http://mobile.news.com.au/breaking-news/national/directors-liabilities-to-be-cut-in-qld/story-e6frfku9-1226481128409?from=public_rss

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Have you used Google+ yet?

I’ve been using Google+ for a while now. I like the format and usability much more than Facebook. Facebook is more for personal stuff while Google+ seems to be a lot less “noisy”.

We’ve also just recently set up a page for UltraFast Communications. It’s very much in its infancy. Much more to be done in the next few weeks. It’s here

https://plus.google.com/u/0/b/100208496279330595479/100208496279330595479/posts/p/pub

It seems everyone is going to need a Google+ page if they want to stay relevant in the search rankings. That’s a post for another day.

The reason for this post was that Dennis Labelle from Google has posted a whole lot of short video links that show you how to use Google+. I wish I’d had these when I first started using Google+

How to use Google+

1.?Google+: Set Up Your Profile
2.?Google+: Sharing
3.?Google+: There’s more to explore
4?Google+: About Circles
5.?Google+: Reading and Responding
6.?Google+: Broadcast Your Hangout To The World
7.?Google+: Getting Started With Hangouts On Air
8.?Google+ Events: Introducing a new way to get together
9.?Introducing Google+ Events
10.?Google+: Organize your photos
12.?Google+: See who a post is shared with
13.?Google+: Edit your Photos
14.?Google+: Manage the content in your stream
15.?Google+: Switching between your profile and page
16.?Google+: Search and trending topics
17.?Google+: Photo tagging
18.?Google+: Mention someone in a post
19.?Google+: +1 across the web
20.?Google+: Visibility of content
21.?Google+: Sharebox and Notifications
22.?Google+: Start a Hangout
23.?Google+: Find People You Know
24.?Google+: Customize Your Settings
25.?Google+ Events: Share event photos instantly with Party Mode
26.?Google+ Events: Make your invitations stand out
27.?Google+ Events: See everyone’s event photos in one place
28.?Google+ Events: Creating an event with Google+
29.?Google+: Share Photo Albums

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